Lesson Learned..

Closing our storefront was one of the hardest business decisions we've made--and one of the most clarifying.

It wasn't one single thing --it was a season of hard lessons layered on top of each other. It taught us that going VIRAL is not the same as building something sustainable. A packed shop and a loyal customer base are two different things, and we needed to slow down and figure out which one we were actually building.

So we did. We spent the time since then doing pop-up markets and festivals to stay visible, and rebuilding the business--and ourselves--from the ground up. We pivoted our dessert concept to accommodate the market segment of shoppers who attend markets. We didn't want our customer's to be bogged down with cumbersome packaging while walking around trying to enjoy the events. Thus, our innovative "Cake in a Can" concept was crafted and curated specifically to solve this dilemma. And once again, our creativity sparked VIRALITY! People from all over the nation started contacting us wanting to get their hands on our VIRAL "Cake in a Can".

Once we figured out logistics to ensure that the product arrived at your door in a similar condition to if you had purchased in-person, we began to ship nationwide. We also partnered with local third-party platforms (ie. DoorDash, UberEats, Class Pass).

Brick-by-brick we rebuilt the brand from the ground up. Growth isn't always a straight line. Sometimes it's a full REBUILD.